Using Rochester Direct Mail to Increase Visibility
Rochester direct mail does not have to be a mysterious undertaking once you establish how to provide a marketing story that others might be interested in hearing. In fact, the Rochester Business Journal, the Rochester Business Alliance and various other organizations take advantage of the Rochester direct mail channels to reach their prospective audiences. By reaching out to different media and marketing contacts, you may be able to be get your message to the right audience. From there, you can use marketing collateral to your advantage, and potentially grow your sales.
First, the value in using direct mail is based on the traditional role of the Rochester yellow pages. When someone needed a product or service, they knew to look in the yellow pages. By sending out your marketing directly to potential clients, you are providing the information and contact info that they need as problems arise. Generally, the greater distribution and publicity that you get from your mailings will translate into increased numbers of sales. By showing up in their mailbox, you are addressing their problems before they choose to go online, sometimes cancelling out the competition. Once someone sees your business in that light, they also associate you as an expert on your particular topic. This in itself may generate increased business and inquiries, but you can leverage it throughout any of the typical advertising that you do.
The challenge is to adapt your expertise to something that various stores and businesses are embracing, whether it is Wegmans Rochester or stores in Marketplace Mall Rochester that have begun to drive business through printed messaging. By creating a tie in to a prospects problem and your solution, direct mail can offer a fair chance of getting a response. Remember, you are telling your story to a wide audience of people that love it when you make their life easier. That alone can help you tell your story to an even bigger or better targeted audience, but you are also providing content that could be picked up and posted around the internet to garner additional referrals.
While the viral effects can be tremendous with a successful Rochester direct mail campaign, there is also the ability to engage journalists through use of press release distribution sites. In regards to getting journalistic interest in your Rochester direct marketing, as you publish your press releases you also increase your chance of attracting writers that would like to interview you or use your story for a piece they are publishing. This is generally more effective for your business if you can use your published press release to target specific prospects that your business serves.